Selected work. For futher inquiries email me.

Tengiva

Copywriting · Brand voice · Onboarding · Social media

I owned messaging across web, product, events, and partnerships in English and Spanish, collaborating with teams and partners across the fashion and textile industry. Wrote all onboarding content from automated emails to help center articles and usage guides. Contributed to naming and rebranding as the business evolved.

ISPO Textrends Marketplace

Landing page · Supplier onboarding · Video script · Promotional materials · Buyer communication

As part of Tengiva, the technology provider behind the ISPO Textrends Marketplace, I wrote copy and communication across digital touchpoints, on-site signage, and promotional materials for a global audience of suppliers and buyers at one of the world's largest sports and textile trade shows.

Curious Wishes

Personal writing · Editorial curation · Content strategy

A personal Substack grown entirely through word of mouth.
Curious Wishes is an honest, diaristic project documenting everyday pleasures, essays, suggested films, on-loop music, and overall fixations.

Colombia Textiles,
now Source | Colombia

Brand voice · Press release · Social media templates · Partner communication

Coordinated the full communications rollout for Colombia's first national textile sourcing platform, producing all press, partner, and event materials for a 200+ leader audience while managing the content calendar and aligning messaging with commercial milestones.

Shana Cave

Social media · Creative consulting · Content curation

A creative collaboration with US-based jewelry artist Shana Cave. I consult on social media content curation and on occasion, help the artist select colour palettes for her new designs.

Health Gossip |
City Guide Toronto

Writing · Editing · Curation

I was tasked to write a City Guide alongside Toronto writer Victoria Vyraeth for Substack bestseller Health Gossip. Here, we compilled and discussed a list of places special to us.

Content creation

Visual Storytelling · Branding · Audience Building · Digital Curation

My personal content creation work is rooted in the documentation of everyday life, finding beauty in simplicity through a strong and consistent visual language. Across Instagram, Twitter, Tumblr, Substack, and TikTok, this practice has grown organically to over 37,000 followers.

Creative projects

Creative direction · Art direction · Fashion styling

I collaborated with local artists on a series of creative projects merging fashion styling, art direction, and visual storytelling. From editorial shoots to music videos, the work was always in service of the story.

Luisana Reyes Madera